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The QR code on the camo wrap goes to this site and videos: https://www.rancheroforum.com/forum/threads/new-videos-revealed-shows-wheels-assembly-snow-track-testing-less-camo.15788/

Good size comparison -- Ranchero EV prototype spotted next to a Ford Expedition.

Ranchero EV prototype spied undergoing hot weather testing in Arizona - by @kindelauto

Speaking with Autocar, Jim Farley shared how Ford’s fresh EV architecture is designed to take on Chinese competitors. According to Farley, some Chinese EV makers “have really cheap batteries.” However, he noted that their management systems “aren’t that efficient” since they rely on batteries...

Agreed love how this looks in the design sketches. And looks like the prototype could look like this under the camo.

The Autopian noticed a QR code easter egg on the camouflage of the 30K pickup prototype, which takes you to 3 secret new videos: VIDEOS: https://www.ford.com/spotted/?fcid=qrc-camo-lifestyle&qrcid=qrc=camo-lifestyle-fv-spot The 3 videos include an intro from Alan Clarke, VP Advanced...

Here's The Autopian's guess at how the size compares between the Maverick and the EV pickup. Here’s Our Best Guess At How Much Smaller The $30K Ford EV Pickup Is Than The Maverick https://www.theautopian.com/heres-our-best-guess-at-how-much-smaller-the-new-30k-ford-ev-is-than-the-maverick/...

This was posted by @onealienboi at Mavericktruckclub, FWIW So talking to people who've seen it, the front slopes like a Tesla model y, but blocky instead of bulbous. It'll have mach-e style door handles as well. The holes in the camo for the headlights show you kinda how far the hood slopes down.

Yes and doing multiple passes slowly in a parking lot. I doubt that's part of the prototype testing method :CWL: Anyways, glad we got a first look now! I think it'll look like a nice little ute once revealed.

AI generated prediction. I'm sure it will look more modern / futuristic than this.

Spotted and posted by The Autopian: https://www.theautopian.com/the-30000-ford-ev-pickup-is-way-smaller-thank-you-think-we-got-an-exclusive-look/ Video: https://www.instagram.com/theautopian/reel/DZY4wdcgrRQ/ Photos:

New article on Detroit Free Press in which Ford (Chief Financial Officer Sherry House) says that public testing of the EV pickup will start real soon. Keep your eyes peeled Detroit people! Keep an eye out: Ford's EV of the future to be tested on Detroit roads...

From Car and Driver article: https://www.caranddriver.com/news/a71204448/ford-ev-truck-future-details/ We did get a quick "surprise" glimpse of a heavily camouflaged development mule traveling through the yard between the two buildings before it vanished through a door. It was enough to...

Writeups by Motortrend and Electrek https://www.motortrend.com/news/2028-ford-ranchero-ev-truck-everything-we-know https://electrek.co/2026/05/05/i-toured-fords-secret-lab-where-its-designing-an-ev-to-compete-with-china/

Here's a good one by The Drive. They always have great writeups https://www.theautopian.com/what-its-like-inside-the-secret-lab-where-fords-designing-a-30k-electric-truck-for-america-before-china-does/

And some other outlets too: Autoblog https://www.autoblog.com/news/ford-gave-us-an-inside-look-at-its-plan-to-build-30000-evs InsideEVs https://insideevs.com/features/794859/ford-ev-development-center/ Road & Track...

Here's another great writeup by @mach-lee at Macheforum: https://www.macheforum.com/site/threads/a-visit-to-the-skunkworks-fords-evdc-behind-the-scenes-tour.55039/ Last week Ford held an event at their Electric Vehicle Development Center (EVDC) in Long Beach, CA. You’ll hear from a few...

Farley posted these photos yesterday and said that Doug Field "showed us the latest evolutions on the Universal Electric Vehicle project." One of the photos show part of the midsize EV pickup's bed! Farley's post:

https://www.motortrend.com/news/ford-plans-to-build-the-worlds-cheapest-ev-motors-for-its-30k-electric-truck Ford Plans to Build the World’s Cheapest EV Motors for Its $30K Electric Truck Platform January 8, 2026 Ford is designing what it claims will be the cheapest electric motors in the...

Here's the Ford press release on this news: January 7, 2026 Ford's Simple Vision for Smart Tech: Make It for Everyone For too long, the auto industry has been in a race to apply technology to products: more screens, sensors, megapixels, and compute that drive up cost. Too often, the most...