Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV | Decoder interview

[onuiebvbevnulib]

Lots of information on Ford's EV direction and how decisions are made.

video time tags:

0:00 Intro
0:33 Host intro
1:55 Interview starts — Joanna Stern & Jim Farley
4:55 Ford Universal EV Platform
16:27 How Ford is structured to build the new platform
24:04 What is "Gemba"?
25:16 Restructuring Ford & blue-collar jobs in America
31:49 Nilay call-in: locked Mustang ECUs
36:10 Tariffs & the Trump administration
42:48 CarPlay & Ford's digital strategy
53:57 Final pitch: Jim tries to sell Joanna a Ford

 

[ScooterAsheville]

I watched this one a few weeks back. It was funny how they went back and forth over her Mach E. I think he suggested she extend her Mach E lease so she could replace it with the UEV.

 

[onuiebvbevnulib]

I watched this one a few weeks back. It was funny how they went back and forth over her Mach E. I think he suggested she extend her Mach E lease so she could replace it with the UEV.

Actually he told her to lease the latest Mach E as it has been improved since her first lease on her current Mach E.