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  1. Ranchero size comparison - spotted next to Expedition

    Good size comparison -- Ranchero EV prototype spotted next to a Ford Expedition.

  2. Ranchero EV spied in hot weather testing in AZ

    Ranchero EV prototype spied undergoing hot weather testing in Arizona - by @kindelauto

  3. Ford (Farley) says Ranchero EV / UEV platform can beat Chinese EVs in efficiency due to engineering by F1 engineers

    Speaking with Autocar, Jim Farley shared how Ford’s fresh EV architecture is designed to take on Chinese competitors. According to Farley, some Chinese EV makers “have really cheap batteries.” However, he noted that their management systems “aren’t that efficient” since they rely on batteries...

  4. New videos revealed shows wheels, assembly, snow track testing, less camo

    The Autopian noticed a QR code easter egg on the camouflage of the 30K pickup prototype, which takes you to 3 secret new videos: VIDEOS: https://www.ford.com/spotted/?fcid=qrc-camo-lifestyle&qrcid=qrc=camo-lifestyle-fv-spot The 3 videos include an intro from Alan Clarke, VP Advanced...

  5. EV Pickup Ranchero vs. Maverick size based on photos (length / height dimensions)

    Here's The Autopian's guess at how the size compares between the Maverick and the EV pickup. Here’s Our Best Guess At How Much Smaller The $30K Ford EV Pickup Is Than The Maverick https://www.theautopian.com/heres-our-best-guess-at-how-much-smaller-the-new-30k-ford-ev-is-than-the-maverick/...

  6. First Sight!! $30k midsize EV pickup Ranchero prototype spied 📸

    Spotted and posted by The Autopian: https://www.theautopian.com/the-30000-ford-ev-pickup-is-way-smaller-thank-you-think-we-got-an-exclusive-look/ Video: https://www.instagram.com/theautopian/reel/DZY4wdcgrRQ/ Photos:

  7. Prototype public testing is imminent says Ford CFO

    New article on Detroit Free Press in which Ford (Chief Financial Officer Sherry House) says that public testing of the EV pickup will start real soon. Keep your eyes peeled Detroit people! Keep an eye out: Ford's EV of the future to be tested on Detroit roads...

  8. Car and Driver: Ford gave us a tiny glimpse at the new EV pickup, here's what we think it'll be like.

    From Car and Driver article: https://www.caranddriver.com/news/a71204448/ford-ev-truck-future-details/ We did get a quick "surprise" glimpse of a heavily camouflaged development mule traveling through the yard between the two buildings before it vanished through a door. It was enough to...

  9. Ranchero EV bed / bed rail - first look teaser posted by Farley

    Farley posted these photos yesterday and said that Doug Field "showed us the latest evolutions on the Universal Electric Vehicle project." One of the photos show part of the midsize EV pickup's bed! Farley's post:

  10. Ford developing cheapest electric motors in world for 2027 midsize EV pickup (both AWD and RWD models)

    https://www.motortrend.com/news/ford-plans-to-build-the-worlds-cheapest-ev-motors-for-its-30k-electric-truck Ford Plans to Build the World’s Cheapest EV Motors for Its $30K Electric Truck Platform January 8, 2026 Ford is designing what it claims will be the cheapest electric motors in the...

  11. Ford Eyes-Off Driving Technology launching in 2028 on $30K EV Truck. New AI Assistant launches early 2026

    Ford enters race to offer eyes-off driving tech, starting with $30,000 EV in 2028 January 7, 2026 Ford Motor plans to introduce eyes-off driving technology in 2028, starting with a $30,000 all-electric vehicle. The target brings Ford into a race against competitors such as Tesla, General...
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